Supplementation is an acclaimed part of the prenatal care routine to deal with complications linked with micronutrient deficiency during pregnancy and to support fetal development and maternal health. Having a healthy diet is the perfect way to get enough vitamins and minerals, but the increased need for nutrients during pregnancy makes it difficult to get enough of certain vital nutrients from the diet. Most doctors recommend prenatal vitamins during pregnancy to ensure a stable supply of essential nutrients during pregnancy. Prenatal vitamins generally contain higher levels of folic acid and iron than other vitamins for adults. Rising health awareness among pregnant women across the globe and government focusing on nutrition initiatives is set to drive the growth of the global prenatal vitamin supplements market.
Meanwhile, in February, 2021, Bayer, a global leader in life science, healthcare, and nutrition has announced “The Nutrient Gap Initiative” to outgrow the reach of minerals and vitamins to rule out malnutrition. The company will begin with pregnant women and babies, considering the risk factor and current situation of COVID-19.
The global prenatal vitamin supplements market is diversified based on dosage form, distribution channel, and regions. By dosage form, the global market is bifurcated into gummy, capsule, and powder. The global prenatal vitamin supplements market is also categorized based on distribution channel into drug stores, online pharmacies, supermarkets, and hospital pharmacies.
North America has the largest share of the prenatal vitamin supplement market. Demographic changes for parents in this region are expected to continue to grow. Reducing rate of teenage pregnancies and increasing the proportion of newborns from wealthy and educated women is likely to further propel the market growth in North America region. Due to the demand for supplements, Asia-Pacific is a large potential market for prenatal supplements. In addition, with the increasing penetration of the internet, the online market for purchasing these supplements drugs has grown rapidly worldwide, driving the growth for the global market.
The industry players contributing in the global prenatal vitamins supplements market are aggressively focusing innovation and product development strategies to meet the surging demand. Some of the players in the include Church & Dwight Co. Inc., Abbott Nutrition, Garden Of Life Inc., New Chapter, Country Life LLC, MegaFood, Biotics Research Corporation, Matsun Nutrition, Inc., Twinlab Corporation, Rainbow Light Nutritional Sytems Inc., and others. Key players focusing on mergers and acquisitions for better innovation and product development initiatives is one of the key factors responsible for the growing opportunities in the global prenatal vitamin supplements market.
