Increased Penetration Of Internet To Fuel Demand In Global Android Set-Top Box Market

Android set-top box is plugged in the television. These boxes allow customers to view video websites, network TV shows, and play games. They are available in several sizes and shapes due to the ability to install the Android TV OS. Android set-top box is rising in trend for the past few years owing to their seamless performance, and for the people who shift houses frequently. They also provide a video storage option and recording option in the library and watch them at your convenience. It gives the user several options such as video streaming to web browsing on their TV sets. These are the factors boosting the demand in the global Android set-top box market.

Numerous other factors are contributing to the lift in the global Android set-top box market. The increasing inclination towards hybrid content has spiked the demand regarding the Android set-top box. This type of content gives a more customized insight to the customers when compared with others. Rising digitalization is one of the imperative factors that influence the global market. Individuals these days are more aware and decide on advanced innovations. Increased usage of internet providers and surged demand for IPTV and OTT platforms has made the way for huge development in the global market. The Android set-top box has many in-built features as well like a TV input framework, voice recognition, robust apps ecosystem, and video conferencing that is likely to uplift the demand in the global market during the forecast period.

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The global Android set-top box market is broadly divided into distribution channels, resolution, and region. On the basis of resolution, the market is segmented into 4k, Full HD, and HD. In terms of distribution channels, the market is fragmented into mortar & brick and online.

In terms of geography, the global Android set-top box market is likely to be led by the Asia Pacific registering the highest market share in the forthcoming years. This is attributed to the rising penetration of high-end TV sets like smart TVs and increased usage of the internet in the region. Moreover, increasing digitization in the nations such as India is also fueling the demand in the market. Also, providing feature-rich and affordable Android TV sets & set-top boxes has made it a major contributor in regional growth. It is further trailed by North America owing to the rising adoption of subscription-centric OTT platforms and UHD devices.

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The key players are serving user-friendly and feature-rich set-top boxes to gain a competitive edge in the market over their competitors. The key players operating in the global Android set-top box market include Coship, Evolution Digital, LLC., Kaonmedia Co., SAGEMCOM, NVIDIA Corporation, HUMAX Electronics Co. Ltd, Technicolor, and others. Back in 2019, Irdeto declared collaboration with Skyworth Digital and Amlogic, and launched an affordable Android-based hybrid set-top box.