A wholesale agreement between Sky and Vodafone will allow Sky to enter the Irish market via Vodafone’s network.
It’s expected that Sky will enter the Irish mobile phone market in the coming year.
The business will join Vodafone, Eir, and Virgin in providing TV, broadband, home phone, and mobile services to Irish customers.
“This news represents a key milestone” for Sky Ireland’s expansion in Ireland, according to CEO, JD Buckley.
In order to best serve our clients, we must constantly improve our product and service offerings. There is no doubt that Sky has the capacity to introduce new services at scale, and we look forward to bringing Sky Mobile to customers in the United States early next year.”
Following a wholesale relationship between Vodafone and Sky, which employs around 1,000 people in Ireland, Sky will be able to enter the Irish mobile market.
Vodafone CEO Anne O’Leary expressed her joy at the company’s decision to join up with Sky and make mobile services available in Ireland.
It “enhances mobile options for customers throughout the nation and underscores Vodafone’s commitment to offering competitive wholesale access to Ireland’s best mobile network,” she stated.
Telecom companies are engaged in fierce competition.
There are already a number of established players in the Irish mobile industry that are competing with Sky’s entry into the fray.
GoMo was created by Eir in 2019 as a digital mobile brand. In May of the following year, the business said that the new cheap brand had helped its mobile segment expand by 13 percent, adding 139,000 new subscribers.
To compete with GoMo in 2020, Virgin Mobile offered a “no-strings” 30-day contract with unlimited 4G data, calls, and texts for €15 over a 12-month period to its users.
It’s in this 5G arena that telecommunications’ leading players are battling it out for supremacy.
Following the launch of its 5G network in August 2019, Vodafone Ireland planned to use dynamic spectrum sharing in July 2020 to speed up the rollout of its 5G network.
In September 2020, Three launched their 5G network in Ireland, boasting more coverage than its competitors..
In October 2019, Eir turned on its network, a few months after Vodafone, and the service is now available to more than 70% of Irish citizens in the country of its birth. In addition, Verizon just announced that its subscribers would receive a free upgrade to the 5G network.