Virtual Reality Market

Virtual Reality “Virtual reality” describes a method whereby a simulated setting is created in a computer. By simulating the user’s visual, tactile, auditory, and olfactory experiences, virtual reality creates a wholly convincing 3D environment. Virtual reality adds realism to the experience through audio and visuals. Using virtual reality (VR) in consumer and marketing research enables researchers to collect rich information on how respondents engage with the stimuli. The study process