Cannable was able to reduce delivery times from hours to 20 minutes because to Meadow’s innovative Dynamic Delivery. How? Customers can order directly from the automobile in their neighborhood using an app, and the delivery vehicle is packed with pot available for purchase. Consider it an ice cream truck with a cutting-edge internet ordering system. However, instead of offering gelato treats and Creamsicles, these movable dispensaries serve eighths of Gelato and Creamsicles.
“Now we can put merchandise in a car trunk,” Cannable’s David Tuel told TechCrunch. He’s the Director of Strategy & Technology at Cannable, a cannabis delivery service and dispensary in Parlier, California.
“Instead of having merchandise housed in a single conglomerate e-commerce place,” he explained, “we may have inventory stored in the vehicles.” “When consumers place an order, they do so based on the vehicle that is closest to them, rather than ordering from our main menu at our headquarters — though they can still order from our main menu.”
Meadow created Dynamic Delivery to provide dispensaries with the tools they need to run retail outlets. Meadow’s solution unifies a slew of tools that dispensaries must employ in order to provide similar services. It, for example, sends drivers automatically and provides real-time inventory information. It also includes geo-targeted SMS marketing, allowing for more precise and targeted advertising.
Weed delivery is on the rise. Rather than going to a dispensary, more people are electing to have their marijuana delivered. According to a survey released today by Weedmaps, 60 percent of retail cannabis transactions will be delivered in 2021, up from 50 percent in 2020. Furthermore, year over year, delivery among Gen Z consumers climbed by 125 percent.
California has a big untapped market. Although recreational marijuana was authorized in 2016, it is only sold in 35% of the state. 65 percent of the population does not have access to a dispensary. This could be due to a lack of resources to implement laws or a legal prohibition on the selling of cannabis in retail stores, among other factors. A judge in Fresno, California, affirmed the ability to deliver to these locations in a 2020 ruling, dismissing a lawsuit filed by 24 California governments trying to prohibit deliveries.
“In San Francisco and other cities, we’ve seen people working remotely and not returning to the city, but they’re still clients.” As a result, dispensaries can now expand into those areas by deploying a vehicle.”
Meadow began developing these features as the COVID-19 outbreak progressed and delivery became important. The company then began to expand in earnest as the pandemic carried on into 2021.
Meadow is debuting this function in California first, with plans to expand to Massachusetts, Michigan, and New York in the future.