The instant fruit-flavored powder that on adding to water becomes a refreshing drink is a powdered soft drink. For the gone decade, the global powdered soft drinks market has seen a static growth rate due to the regular launch of newer flavors by the key players. Consumers are also more open to trying out new variants in the market, contributing to the overall market development.
Advancement in technology and new innovations such as adding healthy ingredients as the key content caters to the promising scope of growth for the global powdered soft drinks market. The players are manufacturing powdered soft drinks with more natural and organic flavors, colors, and ingredients, which is contributing to increased market share globally. Moreover, change in packaging style and improved marketing strategies have also propelled the overall market.
However, powdered soft drinks contain several artificial flavors and sweeteners, along with other ingredients. Increasing health-conscious people prefer to avoid such food products with artificial ingredients. Thus, the demand for organic flavors and ingredients is expected to hinder the global powdered soft drinks market growth in the forthcoming years. Also, the consumers’ boredom with the old flavors might show a slight decline in the growth too.
The global powdered soft drinks market is segregated into flavor, region, packaging, and distribution channels. In terms of flavor, the powdered soft drinks market is divided into citrus, mango, and others. Among these, the citrus segment is sub-divided into pineapple, lemon, and orange. Based on the packaging, the global market is fragmented into sachets, pouches, and carton boxes. In terms of distribution channels, the global market is bifurcated into online retail and store-based retail.
Geographically, North America is estimated to lead the global powdered soft drinks market due to the rising number of health-conscious people in the region. Due to this factor, people are opting for healthy and energetic ‘on-the-go’ drinks. In addition, the market in the Asia Pacific is also foreseen to flourish significantly due to increased consumption and willingness of the people to try out new flavors of powdered soft drinks. Several key players are also indulging in expansion with the afore-mentioned region as their base. Besides, Latin America is also likely to register a notable growth within the forecast period.
The key players leading the global powdered soft drinks market are Insta Foods, Cargill, Inc., Tate & Lyle, Firmenich SA, Sugam Products, Bemis Company, Inc., Coperion GmbH, Gatorade, Kraft Foods, and SMC Enterprise Limited. The key players are indulging in mergers & acquisitions and tie-ups to improve their product portfolios. A few years back, Kraft Heinz Company merged with Heinz to emerge as the third-largest food and beverage firm in North America and fifth one worldwide.
