Kombucha is also referred to as tea mushroom, which is a fermented beverage consumed because of its health benefits. It is made by fermenting sugar tea that utilizes SCOBY. SCOBY is regarded as a symbiotic growth of acetic acid, yeast, and lactic acid bacteria. The acetic acid present in the drink helps in nourishing it with enhanced probiotic content that makes it even more healthy when compared to other drinks. Kombucha is very popular in the beverage sector due to its energizing attributes, fizzy taste, and unique flavor. It is also known to improve the digestive system of the human body.
People have been consuming fermented tea for several years. It is combined with several essences to offer a different taste to the drink. Different kombucha cultures contain unique strains of yeast and bacteria. In addition, kombucha is regarded as an effective treatment for arthritis, cancer, and other degenerative diseases. However, kombucha is preferred for its detoxifying capabilities that help to control cholesterol, improve gut health, and also maintain blood pressure levels in the body. The global kombucha market is highly influenced by the traditional way of kombucha shopping in supermarkets and hypermarkets. According to the World Health Organization, around 3 million deaths happen every year due to alcohol consumption. The growing awareness among people regarding the ill effects of alcohol, along with the mentioned statistics, has significantly shifted consumer preferences towards fermented tea. Therefore, kombucha is gaining immense popularity due to its refreshing flavors among gen Z and millennials to avoid alcohol and adopt better alternatives. However, all these emerging factors will significantly bolster the growth of the global kombucha market.
The global kombucha market can be segmented into distribution channels, type, product, and region.
By distribution channel, the market can be segmented into online retailers, health stores, convenience stores, supermarkets, and others.
By type, the market can be segmented into flavored and original. The flavored segment can further be diversified into flowers, fruits, herbs, spices, and others.
By product, the market can be segmented into inorganic and organic.
North America accounts for the largest share in the global kombucha market due to the shifting preferences of consumers, particularly the middle-class population. In addition, the growth in demand for low-calorie beverages and non-carbonated drinks like kombucha will also encourage the growth of the regional market. Manufacturers are massively investing in innovating unique blending processes to bring distinct products to the market.
Asia Pacific is expected to be the fastest-growing region in the global kombucha market due to the growing disposable income of the people in the region. In addition, the presence of prominent market leaders will also accentuate the growth of the regional market.
Some of the significant players in the global kombucha market are RedBull, LIVE Beverages, Buchi Kombucha, KeVita Inc., The Hain Celestial Company, Reed’s Inc., PepsiCo, and GT’s Living Food. To cite, Humm, in February 2020, launched Zero sugar kombucha. It is an exclusive sugar-free product line from the Oregon-based kombucha brand, which is scheduled to be introduced in selected markets and on Amazon.
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