Marketing automation involves using software to perform repetitive marketing tasks for, personalizing marketing, content and messages, foster sales leads, and reducing marketing effort. A marketing automation program allows organizations to automate, integrate and evaluate marketing tasks and increase productivity for operational efficiency. Companies are growing at a fast pace and, therefore, opting for marketing automation software, as the growing demand for a better user experience is one of the main drivers of the marketing automation software market. Growing inclusion of digital marketing campaigns, lead nurturing, integrate marketing led by every entrepreneurs and business owners is set to stage for the key players in the global marketing automating market.
Factoreal recently rolled out an update for its marketing automation platform. It allows digital marketers to manage more of their client accounts with fewer touch points and more control, all through their integrated panel. The platform is already integrated with some promising features, such as Instagram posting, email automation, destination pages and forms, social advertising, user travel automation, website tracking, powerful audience generator, ML and information based on Facebook.
The global marketing automation market is generally bifurcated based on deployment, application, end-user, and regions. The global market for marketing automation is categorized into cloud and on-premise, based on deployment. By application, the global market is segmented into in-bound marketing, lead management email marketing, mobile application, social media marketing, campaign management, and other applications. The global marketing automation market is also diversified into manufacturing, financial services, government, healthcare, verticals, retail, it & telecoms entertainment and media and other end-user.
North America is expected to control a significant part of marketing automation in the coming years. Developed countries like the United States and Canada are likely to contribute to market growth. These countries are also considered to be the most developed countries using cloud platforms and digital technologies to improve their revenues. The region also has the presence of important market participants, offering automation of marketing and services that impact the growth of the market during the forecast period.
Thee global key players dominating the global marketing automation market include IBM Corp., Oracle, Adobe system, SAP SE ,Salesforce , Etrigue, SAS Institute, Cognizant technology solution, Hubspot, and Hatchbuck. Marketing automation now serves almost every application that is customer-centric vertical, however, industry players are now adopting various marketing techniques to make their sales funnel smooth.
