Virtual production
Virtual production is a cutting-edge approach that harnesses the power of technology and seamlessly incorporates it into every stage of the creative process. This innovative technique encompasses a wide range of elements, including the integration of visual effects (VFX), to bring forth a truly immersive and captivating experience. By leveraging the potential of virtual production, creators are able to push the boundaries of their artistic vision and deliver awe-inspiring results. Thanks to the advancements in technology, filmmakers now have the incredible opportunity to craft stunning visual effects and immersive environments using cutting-edge game engines such as Unreal Engine. This remarkable capability has been made possible due to the substantial contributions and breakthroughs in research and development, which have largely stemmed from the dynamic gaming industry.
Furthermore, people now have the ability to effortlessly merge the virtual and physical worlds because to developments in technology like strong graphics cards, camera tracking, virtual and augmented reality, and more. This development is expected to encourage the expansion of the industry.
The media and entertainment industry is increasingly embracing virtual creation, due to the widespread adoption of LED video wall technology. Because to the LED video wall’s ability to seamlessly display computer-generated graphics as a background, filmmakers now have the incredible capability to capture real-time visual effects. This cutting-edge technology allows for a seamless integration of computer-generated imagery into live-action scenes, enhancing the overall visual experience for audiences. With the LED video wall’s impressive background presentation, filmmakers can now bring their creative visions to life with stunning realism and immersive detail. By harnessing the power of LED video wall screens, the need for an actual filming location can be effortlessly substituted with a visually stunning background, creating a remarkably authentic experience. This innovative approach not only saves the production crew valuable time but also significantly reduces the financial burden associated with travel expenses.
In 2021, the Virtual Production market was largely dominated by North America, positioning itself as the frontrunner in terms of revenue share. Moving forward, it is anticipated that North America will continue to maintain its stronghold, emerging as the region with the largest revenue share throughout the forecast period. The industry is experiencing a surge in demand due to various factors. Technological advancements have played a significant role in this growth, enabling the industry to evolve and cater to the changing needs of consumers. Additionally, the growing popularity of Over-The-Top (OTT) platforms has further fueled the demand, as these platforms offer a wide range of content choices and convenient access. Moreover, the rising demand for live video streaming has emerged as a key driver, as consumers increasingly seek real-time experiences and engagement. Lastly, the increase in on-demand content has also contributed to the industry’s growth, as consumers now have the freedom to consume content at their own convenience. Overall, these factors have collectively propelled the industry forward, creating a thriving market with immense potential.
Global Virtual Production Market: Competitive Players
- Vicon Motion Systems Ltd
- Technicolor
- Side Effects Software Inc
- Pixar
- Panocam3d.com
- NVIDIA Corporation
- Mo-Sys Engineering Ltd
- HumanEyes Technologies
- HTC Corporation
- Epic Games Inc.
- BORIS FX INC
- Autodesk Inc.
- Arashi Vision Inc.
- Adobe
- 360Rize
Global Virtual Production Market: Segment Analysis
By Type
- Post-Production
- Production
- Pre-Production
By Component
- Services
- Software
- Hardware
By End User
- Online Videos
- Commercial Ads
- TV Series
- Movies
- Others