Mobile app advertising has recently become one of the most popular advertising channels, as annual sales have been growing rapidly from year to year. With this type of advertising, app publishers not only play an important role in the advertising service process, but they also receive a significant portion of their advertising revenue. The growth of the market during the forecast period is attributed to the increased penetration of smartphones and the improvement of Internet infrastructure in developing countries. Rapid urbanization and increased demand for online shopping operations will contribute to the growth of the regional market in the coming period.
AdColony, announced alliance Mana, the Singapore-based gaming and esports brand consultancy firm. The agreement allows AdColony to offer Southeast Asian brands, in addition to investing in games, a simplified approach to exporting sponsorships and advertising.
The global in-app advertising market is diversified on the basis of platform, application, ad-format, and region. Based on the platform, the global in-app advertising market is diversified into iOS, Android, and others. By application, the global market is categorized into online shopping & fashion, gaming, entertainment & social media, news & sports, and others. Further, by ad-format, the global in-app advertising market is classified into video ad-format and non-video ad-format.
North America is currently a huge market for in-app advertising due to factors such as high revenue, super fast wireless internet, high acceptance of smartphones and tablets and the presence of large, well-established global and companies. However, the Asia-Pacific region is expected to be the fastest growing region during the forecast period. The increasing penetration of smartphones, together with the development of Internet infrastructure, the expansion of global businesses due to rapid urbanization in emerging markets and the growing advantage of online shopping in emerging economies in the Asia-Pacific region, will be the key drivers for global in-app advertising market..
The market for in-app advertising is led by various key players through their product and platforms. Some of these market players include Amobee, Inc., Chartboost, Tune, Inc., Flurry, Inc., Glispa GmbH, InMobi, AOL, Google AdMob, BYYD Inc., and Tapjoy. Advent of online commerce is set to drive the growth of the global market for in-app advertising and players contributing in the market are adopting modern ways to stay updated and competitive. The market is expected to show appreciable growth in the coming period amid digitization.