Recently, Hertz said that it intends to use facial recognition technology in conjunction with fingerprint verification technology in order to streamline the rental process at airports. Despite the fact that the company is primarily engaged in the rental of automobiles, it has entered into an agreement with an airport security group known as Clear in order to deliver its technologies for the benefit of passengers and airport users.
Both firms have already begun implementing this new contribution, which is being dubbed Hertz Fast Lane powered by Clear, at Hartsfield-Jackson International Airport in Atlanta. The hitch is that this technology will only be made available to members of Hertz’s Gold Plus Rewards programme, and customers will also be required to register with Clear on their own. One advantage is that Hertz will not charge an additional fee for using the fast lane; nonetheless, renters will silently be required to pay for Clear if they wish to take use of the service’s option for faster access to airport security.
Within two years, Hertz and Clear intend to expand their biometric fast lane service to more than 40 places, including San Francisco International Airport, Los Angeles International Airport, and John F. Kennedy International Airport in New York. According to Hertz, the Clear biometric checkouts will allow renters to leave with their cars in less than 30 seconds, which will save them up to 75% of their time on the road. If the technology is to take off in the near future, it will be necessary to provide an excessive number of time-saving solutions. If the correct mathematics is performed, the present process will take no more than 2 minutes to complete.
Around the world, biometric security is making its way through airports to ensure their safety. It has already been confirmed by the Transportation Security Administration that steps will be taken in October following the implementation of biometric security measures for domestic flights as well as the modifications that will be made to an earlier project for universal flights that was expedited in 2017 by the Trump administration will be implemented. Airlines such as Delta and British Airways had previously experimented with biometric technology in order to expedite the boarding and bag drop processes on their flights. Hertz had previously formed a partnership with the SkyTeam airline in order to assist SkyTeam passengers in driving car rental revenues while also allowing frequent flyers to earn miles when renting from Hertz.