Wi-Fi analytics facilitate organizations to use the data available through a wireless platform for augmenting the decision-making process. Wi-Fi has revolutionized itself as a versatile technology that is of essentiality in all industries, and hence the pairing of this technology with analytics area gives companies a leverage to sustain in their industries.
The increase in usage of social Wi-Fi and the Wi-Fi captive portals aid in the productivity of the sales channels used by several companies. For instance, according to the statistics published by We are Social Global Digital 2019 report, there are nearly 5.11 billion unique mobile users in the world. For almost all industries, consumer engagement, footfall analytics, and customer behavior analytics is of utmost importance. In light of this, Wi-Fi analytics play a significant role in offering all such services and solutions for the clients. Other prominent factors that are fueling the global Wi-Fi analytics market growth include rise in smartphone users and smart city deployment focus. However, there is a lack of standardized regulatory compliance that varies according to the countries. Thus, this creates a major loophole for the global market across the globe.
The global Wi-Fi analytics market is separated based on component, deployment mode, application, end use, and region. On the basis of component, the global market is bifurcated into software and services. The deployment mode segment consists of on-premise and cloud. Based on application, the global market is separated into Wi-Fi presence analytics and Wi-Fi marketing analytics. The global market, on the basis of end use is divided into retail, automotive, restaurants & motels, stadium, airports, enterprises, hospitals, government, and others.
Geographically, the North American region is projected to dominate the global Wi-Fi analytics market owing to the presence of established players as well as innovative startups in the field. Moreover, the European market for Wi-Fi analytics is continuously growing owing to the rise in awareness & availability, high purchasing power parities of consumers, and a wide array of choices. Asia Pacific region is estimated to be the fastest growing region due to the rise in demand from countries such as Australia, India, and Japan. Furthermore, the steady shift from traditional to digital modes in countries of South America, the Middle East and Africa is projected to boost the growth of the Wi-Fi analytics market in these regions.
The global Wi-Fi analytics market comprises of many key players, namely Guest Networks, GoZone WiFi, Purple, Extreme Networks, MetTel, Aruba Networks, Yelp, Bloom Intelligence, July Systems, Eleven Software, Cloud4Wi, Cisco Systems, Singtel, Telstra, Flame Analytics, Ruckus Wireless, WhoFi, Wefi, Presence Aware Tech Ltd, Bloom Intelligence, SpotOn, Blix, Fortinet, Hughes Systique, Aislelabs, Nyansa, Aptilo Networks, SkyFii, among others. In August 2020, CISCO Systems acquired ThousandEyes, a cloud intelligence platform with capabilities in digital delivery of solutions and services. The rise in mergers and acquisitions in the market is sure to boost the growth of the Wi-Fi analytics market over the anticipated period.
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