The hair mask is a product used to improve hair texture and strength to the hair. It basically works to improve the overall health of the hair. It goes deeper in the roots of the hair and works on the scalp to give exceptional results. The key difference between a hair conditioner and a hair mask is the latter works for a longer time.
The surging demand among all the sections of the society including men, women, and kids to have healthy luscious hair is the vital factor behind the growth in the global hair mask market. The hair masks have several benefits such as softer, shinier, stronger, and frizz-free hair of an individual. It also protects hair from damage and provides moisture, which is rapidly getting lost in the environment filled with poor quality water and pollution.
With the rising demand for natural and organic products, the manufacturers are also coming up with the product that has less or no chemicals and are rich in natural ingredients such as vitamin E, plant extracts, tea tree oil, argan oil, avocado oil, aloe vera, milk protein, honey, coconut oil, rosemary oil, Brahmi, hibiscus flower extracts, shikakai, banana pulp, and so on. These natural ingredient-rich masks are gaining major traction due to their healing and anti-aging properties.
Nevertheless, the market is foreseen to witness hindrance due to several chemicals used in the products such as parabens, triclosan, polyethylene glycol, phthalates, sodium lauryl sulfate (SLS), dimethicone, and triethanolamine. These are known to be harmful to the hair and thus, owing to rising awareness about chemical-free products, consumers are less likely to buy them.
The global hair mask market is divided into end-user, distribution channel, nature, and region. In terms of end-user, the global market is bifurcated into commercial and household. On the basis of nature, the market is sectioned into conventional and organic. As per the distribution channel segment, the market is categorized into supermarkets & hypermarkets, specialty stores, online platforms, and others.
Geographically, the global hair mask market is foreseen to be led by Asia Pacific within the forecast period. This is attributed to the rising awareness about physical appearance and healthy hair among people. The hair mask market is picking up a notable pace especially among the men in the region as they suffer more hair loss and rough texture. Moreover, rising cases of grey hair, split ends, dandruff, and dryness are also some key factors propelling the market growth in the region. The region is further followed by North America, registering a significant market share in the coming years owing to rising grooming sector, increased standard of living, changing lifestyle, automated technological industry, and presence of several players in the region.
The key players driving the global hair mask market are NuSkin, Oriflame, Henkel, Amway, Avon, RYOE, KMS, The Procter and Gamble Company, AVEDA CORP., Eva NYC, LOreal, Unilever, OLAPLEX, KAO, Revlon, Inc., Kevin Murphy, Shiseido Co., Ltd., and Arvazallia. A few years ago, Procter & Gamble’s personal range of perfume, makeup, and hair care was acquired by Coty Inc. for US$ 12.5 billion.