Sports nutrition is the product that is particularly designed for athletes and bodybuilders for their overall health improvement. These products are the energy boosters that are needed during intense workouts to improve stamina and performance along with better recovery of the muscles. Sports nutrition comes under convenient foods that are easy to consume and provide significant nutritional benefits. There are several ingredients used in the making of sports nutrition such as a range of herbs, minerals, vitamins, natural sugar, fibers, starches, egg proteins, and milk.
The increasing number of people inclining towards sports and bodybuilding is providing a developing consumer base to the global sports nutrition market. In addition, the rising number of people opting for a healthy lifestyle is also acting as a growth factor. However, owing to adulteration in the products and inclusion of banned ingredients such as prohormones, anabolic steroids, & stimulants, negative image is built, which is one of the major factors to obstruct the market growth to a large extent. Looking at this situation, players are opting to manufacture all-natural and unadulterated products in the global market. Nevertheless, the limited adoption rate due to this factor is likely to continue hampering the market growth during the forecast period.
But, the position of the global sports nutrition market is expected to improve due to rising preference for vegan and plant-based supplements among fitness enthusiasts. To cite, Myprotein, a UK protein supplement brand, launched a plant-based protein powder in 2020 in the market of the US analyzing the rising consumer demand.
The global sports nutrition market is majorly divided into product types and regions. Based on product type, the global market is segregated into sports supplements, sports drinks, sports food, and others.
Geographically, North America is foreseen to lead the global sports nutrition market within the forecast period accounting for the highest market share. The US is likely to be the key contributor in sports nutrition products. The growth is attributed to the increased number of fitness-conscious people, rising disposable income, and improved athletics infrastructure. The region is further trailed by Europe credited to the rising number of people getting inclined towards healthy lifestyle. The region is majorly contributed by the UK. Asia Pacific is also set to represent a rapid growth in the global market, attributed to changing lifestyles and increasing disposable income. In addition, China is foreseen to emerge as the second-largest market trailed by Australia owing to the increased number of obese people in the nations.
Some of the key players operating in the global sports nutrition market include Abbott Nutrition Inc., The Coca-Cola Company, PepsiCo Inc., Reckitt Benckiser Group plc, Glanbia Plc., Yakult Honsha Co Ltd, GNC Holdings, Post Holdings, Inc., Clif Bar & Company, Otsuka Pharmaceuticals Co., Ltd., among others.