Processed superfruits are known for its added nutrition and health benefits, as it has more nutritional content as compared to regular fruits. It has a comparatively higher amount of amino acids, healthy fats, minerals, and antioxidants. These fruits are also used in making ready-to-drink, flavored drinks, and energy drinks.
The health-conscious people are increasing across the world. This has called for various types of health products and nutritional drinks to maintain a healthy food lifestyle. This has fueled the demand in the global processed superfruits market, as these fruits are high in nutritional content. Moreover, the food industry is also likely to experience significant growth, which is driving the demand for processed superfruits.
The processed superfruits like berries are also used extensively in personal care items, and with increasing, awareness and consciousness among the people for personal care and grooming, the global superfruits market is also expected to witness acceleration.
However, superfruit flavors usually experience consistency issues. This is foreseen to come across as a major threat to the global processed superfruits market, hindering market growth. Additionally, the lack of high-tech production facilities and outdated infrastructure is also anticipated to affect the market growth.
The global processed superfruits market is broadly categorized into the application, product type, and region. Based on application, the market is segregated into beverages, cosmetics, and foods. In terms of product type, the global market is segmented into frozen, canned, powder, and liquid.
Geographically, the Asia Pacific region is likely to lead the global processed superfruits market owing to the rising demand and awareness about processed superfruits. India and China are foreseen to lead in the region because of prominent growth in the food industry and increase in demand with respect to personal care items like face creams, body lotions, and other cosmetics, in which superfruits are the key ingredients. In addition, both women and men have started showing keen interest in personal care, due to which the market is likely to witness notable growth in the forecast period.
Especially the markets of the developed region are to emerge key contributors in the growth of the global processed fruits market. Thus, the Latin America region is also estimated to exhibit a notable rise in demand. Besides, changing lifestyle, demand for convenient food, and increasing number of women working is another factor fueling the growth in Europe and Asia Pacific regions.
Some of the leading players in the global processed superfruits market are SunOpta Inc., Symrise AG, Agrana Beteiligungs-AG, Kerry Group plc., Ocean Spray Cranberry Inc., Del Monte Pacific Limited, Dabur India Ltd., Frutarom Industries Ltd., PepsiCo Inc., and Uren Food Group Limited. Among these, Ocean Spray Cranberry Inc. recently introduced a new range of Ocean Spray Brew. It is one of its kind hybrid drinks, which is a blend of cold coffee and superfruit juice.