Patanjali out to entice you on Social Media – ZMR Blog
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Patanjali out to entice you on Social Media

Patanjali out to entice you on Social Media

The herbal products producer established by yoga guru Baba Ramdev, Patanjali Ayurved Ltd., is making its path to go digital.

In association with Facebook and Google, Patanjali is for the first time spending in ads tailored for online users. It hopes to harvest huge dividends as compared to its campaigns in the electronic and print media.”We started in February and the reaction has been far more than expected,” claimed a senior administrator at Patanjali, to the media in an interview asking for anonymity. “Within 5 Months, Patanjali has turned out to be the most well-liked FMCG brand and the 5th most searched brand online.”

By the end of June 2017, views on YouTube for Patanjali jumped from 30 Lakhto 15 Crore, as per the administrator. Searches on Google for Patanjali items have elevated up 11x in the last 4 Years and 3x over the last 3 Years, the administratorfurther claimed in a statement.”The reactionto Patanjali by the online users proves the extremely strong relationship of the people with the brand. It goes on to display that the company is ready for future and will go further than the three M’s: millennial,metros, and males,” claimed Industry Director at Google India,Vikas Agnihotri, to the media in an interview.

Patanjali out to entice you on Social Media

Facebook is the additional online platform where Patanjali did well. Much to its own shock, Patanjali states to have associated well with the onlineyouth.”Over 80% of the favorable response we have got is from the young users in Orissa,Karnataka, and Punjab,” claimed CEO of MangoData, Santosh Kumar, to the media in a statement. MangoData is digital agency of Patanjali.Lowering the usual ad duration of 30 Seconds to 6 Seconds for the Facebook users and holding live communication with users during promotions of products have earned Patanjali anoptimisticpurchasing response, as per Kumar.

On YouTube, the Patanjali Ayurved channel, which began on July 2014, has over 96,000 users. On the other hand, its Facebook page has more than 386,709 users.

“Within 5 Months of its entry, Patanjali has witnessed a noteworthy ramp-up in its online attendance,” claimed director for media and consumer at Facebook India,Sandeep Bhushan, to the media in an interview. “Different from other online platforms, Facebook users get to make the decision of how profound they want to walk off into the content. Patanjali has a variety of items across generations.”

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