India is turning out to be a lucrative market for automakers. A majority of the International brands are coming up with certain strategies to fetch the potential customers and make them aware of the brand existence and portfolio of its series.Following this path, Datsun is planning big for the Indian market. The automaker is all set to launch its superior version of Redigo hatchback on July 26. The company projects to augment its brand awareness in the coming period.
VicePresident, Datsun India, Jerome Saigot stated that with the launch of Redigo, theyfollow a goal to deliver a prospect of mobility to the lowest segment of the sector and to upgrade the people from a two-wheeler to cars.
“The Redigo is good quality product and meets with every basic requirement that an Indian consumer expects. We are sure that the car we are offering comes with loads of value. And making people aware of the car is what we are focusing now,” he added.
The company is presently using the dealership network of its parent brand Nissan and soon plans to expand its network to show its visibility in the market. The company has its presence across 172 cities and has its dealers in 275 locations that work along with Nissan. With the help of this network, it has so far managed to sell 92,500 cars in India, since its entry in the Indian market in 2014.
Speaking about its product performance, in January 2015, around 21,248 units of GO+ MPV were sold post-launch. ItsGO hatchback was handed over to 35,626 customers and it has successfully sold 31,013 units till May 2017.
The company is promoting its vehicles through mobile showroom drive and schedules to connect over 600 villages, Tier-2, Tier-3 towns in the country. The program named as Datsun Experience Zone will be continued until August.
Saigot said,”The company is self-confident over its reliable product portfolio that suits best for the Indian market and based on that it plans to increase the figures of the permanent dealership and outlets in the coming future. Datsun is using an eccentric course for brand campaigns with an intention to extract maximum grip. “We can’t spend like the market leader do, but we do have a competitive and cost-effective product, which is the best way to reach people. We are going to work hard on the digital marketing format and make the brand visible throughout the country.”