The cosmetics market is a sector that is unlikely to ever shut down. The beauty products of some of the brands including L’Oréal, Olay, Avon, Neutrogena, Nivea, and so on are currently a hit among the ladies owing to their quality and low side effects. The need for the women to stay young and beautiful of no matter what age group has encouraged the beauty product companies to blossom in the various regions of the world.
L’Oréal is a company that is commonly being used by the women across the world. Hence, the company has decided to expand its business by entering into a partnership with Perfect Corp. and encourage its customers to try out the beauty products virtually before purchasing it.Perfect Corp. is a firm wellknown for its app named “YouCam Makeup.”The app has been developed so as to let the beauty product lovers check out the colors and look of the product before purchasing it.
The partnership between Perfect Corp. and Yves Saint Laurent as well as L’Oréal Paris is expected to bring about a change in the way people purchase the products, be it online or offline. The new technique will help the customers use technology in the field of beauty as well. Amazing, right?
Currently, the partners plan to inaugurate their technology for the Indian, Mexican, American, and Russian beauty fans.The app lets the beauty lovers experience the makeup collection of the beauty giant virtually before shopping the products through the app or in-store. Thus, the app helps one learn more about the product. The basic idea behind leveraging the app at the stores or L’Oréal counters for free is to encourage more of customers to purchase the product through the online or offline method and help the shopkeepers bloom their business. The use of mobile technology in the field of beauty is kind of a new method. However, it is surely going to open new opportunities for the brand.In addition, theaugmented reality experience added to the app helps more of shoppers to cling on to the cosmetic shopping online and fill in their carts.
The app is not only a tool for trying out products but also profitable in terms of money-spending. The non-users of the app may seem high but on the other hand, the users purchase double the products and balance the cosmetics sales. The virtual reality makeup collection is going to benefit the brand.