The major players in the marketing analytics software market are Oracle Corporation, Adobe Systems Inc, Wipro Corporation, Harte-Hanks Inc, Teradata Corporation, SAS Institute Inc, Experian Plc, IBM Corporation, and Pega systems Inc. These players dominate the global marketing analytics software market and will carry on the same in the years to come.
As per analysts at Zion Market Research, the global marketing analytics software market was capitalized almost USD 1.49 Billion in 2016 and is likely to cross USD 2.81 Billion by end of 2022, at a CAGR of 11.2% between 2017 and 2022.
Huge Elevation In The Number Of Users Actively Taking Part In A Series Of Social Media Activities To Augment The Marketing Analytics Software Market
The marketing analytics software decreases the marketing spending as well as elevates the efficiency of any marketing campaign, thereby boosting the marketing analytics software market. The huge elevation in the number of users actively taking part in a series of social media activities is believed to be one of the major factors augmenting the global marketing analytics software market. The enormous volumes of user-associated info obtained from well-known social media sites hold the huge potential of recognition trends that, when employed as a basis for expansion or growth related decisions, can lead to excellent outcomes. This towers the marketing analytics software market. The increasing awareness among firms associated to these advantages of marketing analytics software and the incessantly increasing series of application regions of this software are also fostering the marketing analytics software market. The major limitation faced by the players of marketing analytics software market is to create awareness amongst the users about the software and its functions.
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New Lunches By Market Players To Boost The Marketing Analytics Software Market In The Years To Come
Different launches by market players are also set to boost the marketing analytics software market in the years to come. For example, in March 2018, Alight Analytics rolled out Sports marketing apps for sporting brands such as the Memphis Grizzlies and National Basketball Association. In the same time frame, Amobee rolled out custom build algorithms for market players, which report people-based and custom built predictive scores to manipulate real time offers. This boosted the marketing analytics software market drastically.
The application segment of marketing analytics software market includes SEO marketing, email marketing, display marketing, social media marketing, display marketing, pay per click marketing, content marketing, and video marketing. The vertical segment of marketing analytics software market includes energy & utility, retail, healthcare, BFSI, and others including media & entertainment. The regions such as Europe, North America, Latin America, APAC, and the Middle East and Africa are the major regional segments of the global marketing analytics software market.
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