Drinking culture and celebration through organizing of particular events such as “Oktoberfest” is likely to propel the demand for alcoholic packaging. The current innovations in packaging observed across the alcoholic beverages sector, including branding as well as non-traditional packaging in the form of whiskey pouches and paper wine bottles are forecast to boost the product popularity.
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Today, customers prefer brands that are easy-to-open, conveniently packed, and display information related to calorie content in the alcoholic beverage. Rampant increase in urban population in myriad regions across the globe has contributed substantially towards the industry expansion.
Growing consumerism & high disposable incomes as well as rapid changes in the lifestyles of the consumers has further resulted in enlarged business scope. Branding, Rebranding, Marketing, and Brand extension strategies to bring a change in the patterns of consumer behavior has encouraged manufacturers of alcohol to invest heavily in alcohol packaging.
The drastic changes in the design & creation of sustainable packaging are likely to generate more product demand in the years to come. Packaging of alcoholic beverages guarantees safety of the product with primary packaging of alcohols coming in pouches, liquid brick cartons, boxes, and cans. While more secured and robust secondary packaging of alcoholic beverages witnessed in the form of folding cartons, boxes, multipacks, and tubes.
With packaging termed as fifth ‘P’ of the marketing mix, alcohol packaging will not only add more value to the brand but will also contribute notably towards increasing of the sales & promotion of the product as well as the ROI for the manufacturer.
On July 10, 2018, the attorney of British Columbia in Canada had rejected a plea of provincial health officer to make government implement strict regulations over alcoholic package labeling. The plea also included warnings on the labels displaying the dangers of excess consumption of alcoholic beverages. However, the attorney General David Eby of British Columbia rejected the plea claiming that the state currently does not have any plans to have warning labels on the alcoholic beverages.