Indian Government Introducing Biodegradable Sanitary Napkin To Spur Personal Hygiene Market

The Central Government has given a big gift to ‘half a population’ on International Women’s Day. The government launched Biodegradable Sanitary Napkin on Thursday. At a price of Rs 2.50 per pad, it can be purchased from the Pradhan Mantri Bhartiya Janaushadhi Pariyojana Kendras. A pack of sanitary napkins will have 4 pads and it will cost Rs 10.

Chemicals and Fertilizers Minister Ananth Kumar said that on October 28, 2018, these pads will be available for sale at the All India Manashakti Centers of International Menstrual Sanitation Day. The Minister said that the pharmaceutical department under the Ministry of Chemicals and Fertilizers is launching sanitary napkins with a name “Suvidha”.

He said that when the average price of 4 sanitary napkins in the market is Rs 32, this pads made by government will be available in Just Rs 10. It will ensure cleanliness, health and convenience for the deprived women of India. He said that other sanitary napkins available in the market are non biodegradable while these pads are biodegradable.

He said, “It is a special gift for all women on the occasion of International Women’s Day, as this unique product is economical and healthier as well as easy to use and dispose.”

According to the National Family Health Survey 2015–16, 58% of women in the age group of 15 to 24 years use locally prepared napkin, sanitary napkins and cotton wool. Around 78% of the urban areas adopt healthy methods for protection during periods. Only 48% of the rural areas are able to use clean sanitary napkins.

Growing awareness about the important the personal hygiene in rural areas and government jointly working with social organization to spread the necessity and educate women about the menstrual hygiene is also expected to motivate the global demand.

Milind

Milind is an accomplished digital marketing professional. He tracks the most recent patterns and happenings in the advanced showcasing scene, additionally offering his feeling on their effect on organizations. He has involvement in both B2C and B2B markets. His side interests incorporate perusing books and voyaging.

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