The report states that the global automotive heads-up display market was appreciated at USD 411.57 Million in 2015, and is projected to touch the mark of USD 1,291.68 Million in 2021 with expected growth at a CAGR merely above 21.68% amid 2016–2021. On the basis of volume global automotive heads-up display market is stood at 1.26 Million units in 2015.
A system integrated with a car with an intention to fetch every required data related to vehicle operation and control parameters and display it for the driver is termed as an automotive heads-up display. It is also termed as auto-HUD. It displays the data on a combiner, windshield, or transparent screen. It has wide application in aviation and automotive areas. The mechanism delivers situation based awareness and augments the safety levels in the aviation and automotive areas. The device is an integrated system made up of the display panel, projector unit, video generator, and combiner.
Drastically growing demand for vehicles equipped with futuristic features and spending ability encouraged with increased disposable earnings in well-developed as well as emerging nations is driving the growth of the global automotive heads-up display market. New players entering the global market and innovation advanced and accurate technologies are anticipated to somehow lower the cost of the heads-up display market with respect to competition. However, at presently unstable economies and high equipment cost might restraint the growth of the global automotive heads-up display market.
The global automotive heads-up display market on the basis of the product can be segmented as windshield-projected HUDs and Combiner-projected HUDs. Focusing on the performance the HUD segment held the lead baton in global market 2015 and had a large number of contributions in terms of volume in the market. Automotive application segment is a key driver for the windshield-projected HUDs owing to user inclining more on high-tech features.
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The global heads-up display market was extensively influenced by North America and had appreciable market holdings in 2015. On the side, Asia Pacific is also estimated to show considerable growth owing to emerging demand in the countries such as India and China.
Some of the major industry players contributing with their wide range of products in the global automotive heads-up display include Visteon Corporation, Delphi Automotive, Yazaki Corporation, Continental, Panasonic, Nippon Seiki, Microvision, Denso Corporation, and some others.