The U.S. Lawmakers Take Decision To Control Political Online Ads
The U.S. lawmakers last week revealed legislation to necessitate revelation of the source of most of the online political ads, a decision planned at avoiding a repetition of Russian social media influence in the election of 2016. “For the most part, this is a problem of national safety. Russia assaulted us and will carry on using various tactics to divide our country and weaken our democracy, including by obtaining troublesome political online ads,” claimed Senator Amy Klobuchar, who rolled out the bill with fellow Republican John McCain and Democrat Mark Warner.
The legislation comes after the news that Russian-supported agencies utilized online platforms to spread disinformation at the time of the 2016 campaign, planning to defeat Democratic challenger Hillary Clinton by assisting Republican Donald Trump. “In the wake of attack from Russia on the election of 2016, it is more significant than ever to reinforce our defenses in our elections in opposition to foreign interference,” McCain claimed to the media in a statement. “Unluckily, the U.S. laws needing transparency in politically related campaigns have not been parallel with quick enhancements in technology, permitting our adversaries to take benefit of these ambiguities to manipulate millions of voters in the U.S. with impunity.”
The Honest Ads Act might need online marketplace with minimum 50 Million consumers to disclose and maintain information on investing of minimum $500 for ads of legislative issues or candidates, implying rules that are analogous to those for radio and television. An analogous action is being rolled out with bipartisan backing in the House of Representatives. Industry doubts that the lawmakers recognized some confrontation from main tech companies, but claimed that discussions were in progress. “It is our expectation that the social media firms as well as the platform firms will coordinate with us,” Warner claimed in his statement while addressing the reporters.
“The firms that we are discussing about are actually iconic firms of the U.S. But these firms depend in many ways upon the trust of all of us who utilize these platforms.” The local media reported that some huge tech firms opposed the bill since it might include a new height of regulation and might not imply to disruptive messages that do not talk about particular issues or candidates. Erin Egan, the chief privacy officer and vice president of Facebook, claimed to the media in an interview, “We support the lawmakers in their attempt to attain transparency in political advertising.”