tbh—An Anonymous Polling App For Youth Acquired By Facebook – ZMR Blog
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tbh—An Anonymous Polling App For Youth Acquired By Facebook

tbh—An Anonymous Polling App For Youth Acquired By Facebook

tbh will probably be the next Instagram for Facebook. Yes, this is because Facebook has procured the tbh, a positivity-focused polling startup, and will let it function somewhat by itself with its own brand. tbh had attained a daily active user base of 2.5 Million and 5 Million downloads in the past 9 weeks with its application that enables individuals to namelessly answer thoughtful multiple-choice questions in relation to their friends who then obtain the poll outcomes as compliments. There are questions such as “Their perseverance is admirable?,” “Could see becoming a poet?,” and “Best to bring to a party?” with your uploaded contacts as answer choices on the app.

Since its official roll out in limited areas in August, tbh has received above 1 Billion poll replies, mostly from high school students and teens, and spent weeks leading the free app charts. In an interview, Nikita Bier, the Co-creator, said, “If we are enhancing the mental health of millions of youth, then that is a success for us.”

Even the deal’s financial terms were not revealed; however, the worth is said to be below $100 Million and also won’t need any regulatory consent. As a part of the pact, the 4 co-creators of tbh—Erik Hazzard, Bier, Nicolas Ducdodon, and Kyle Zaragoza—will join the Menlo Park headquarters of Facebook while enduring to develop their app with engineering, cash, moderation, localization, and anti-spam resources of Facebook.


Nevertheless, the founders of tbh will become official employees of Facebook, with Facebook email addresses, in opposition to functioning more independently such as WhatsApp and Instagram, which have their own emails and buildings. In an announcement post, the tbh team said, “When we congregated with Facebook, we recognized that we shared a lot of similar core values with reference to connecting public through positive communications. In particular, we were bound by the approaches they could assist us to apprehend our vision and convey it to more people.”

Facebook, in a statement, mentioned, “Facebook and tbh share a familiar objective, that is, of creating a community and allowing individuals to share in methods that get us closer together. We are overwhelmed by the means tbh is executing this by using messaging and polling, and with the resources of Facebook, tbh can carry on to build and expand positive experiences.”

It is remarkable that Facebook chooses to get hold of tbh rather than copying it, as it has been assertively replicating other famous teen apps such as Houseparty lately. With the strong brand name, explosive early traction, and distinctive design of tbh, Facebook appears to have settled it was better to join forces than face-off.

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